Bayer Vital GmbH

Key Account Manager (f/m/d) - Ophthalmology

Bayer Vital GmbH

Vertrieb, Verkauf, Sales

At Bayer we’re visionaries, driven to solve the world’s toughest challenges and striving for a world where ,Health for all, Hunger for none’ is no longer a dream, but a real possibility. We’re doing it with energy, curiosity and sheer dedication, always learning from unique perspectives of those around us, expanding our thinking, growing our capabilities and redefining ‘impossible’. There are so many reasons to join us. If you’re hungry to build a varied and meaningful career in a community of brilliant and diverse minds to make a real difference, there’s only one choice.

Key Account Manager (f/m/d) - Ophthalmology

As a Key Account Manager, you will be responsible for discussing and promoting a pharmaceutical product within various target groups in the field of ophthalmology. You will advise the target groups to ensure that the drug is smoothly reimbursed in the regional selective contracts. Your responsibilities will also include participating in negotiations with pharmacies to ensure the use of the drug in hospitals and practices in the area.

The territory includes parts of northern Bavaria, Baden-Württemberg and Hesse with the towns of Heilbronn, Ansbach, Erlangen, Würzburg, Schweinfurt, Bamberg, Bayreuth, Hof, Coburg, Aschaffenburg and Fulda.


  • Communicating product and scientific information to specialist groups as well as developing and implementing visit plans based on the marketing and sales strategy in the area
  • Planning and implementing area-specific measures, such as regional training events with various target groups
  • Achieving the agreed targets in terms of sales, turnover and responsibility for the allocated S&I; budget
  • Regular analysis of deviations from targets using the available tools (Xsight, Reporting Factory, Veeva) and derivation and implementation of corrective measures
  • Documentation of all customer contacts and continuous revision of the customer file in the CRM system, Veeva
  • Use of digital communication channels (TEAMS, VEEVA Engage, ZOOM, HCP mail function) and implementation of customer power house campaigns for target group-oriented customer communication and to strengthen personal discussions on site
  • Active market observation and forwarding of relevant information to business partners in the office and in the field
  • Participation in national and regional congresses and support for regional opinion leaders and medical officials in coordination with Sales Management
  • Coordination and implementation of regional and/or cross-departmental projects in coordination with Sales Management


  • Completed scientific training or studies and a qualification as a certified pharmaceutical sales representative (m/f/d) in accordance with §75 AMG
  • Several years of experience in a specialty sales force, ideally with the promotion of a prescription product in a consultation-intensive indication environment with proven success
  • Strong communication skills and use of different communication channels to address different target groups
  • Ability to independently budget, organize, execute and follow up on events with customers
  • Ability to provide medical service providers with holistic support in terms of medical, health policy and social law content
  • Willingness to work proactively in project teams and with stakeholders in various functions, as well as strong teamwork skills
  • Ability to think analytically and work independently
  • Willingness to travel
  • Very good written and spoken German and English skills


This is your opportunity to tackle the world’s biggest challenges with us: Maintaining our health, feeding growing populations and slowing the rate of climate change. You have a voice, ideas and perspectives and we want to hear them. Because our success begins with you. Be part of something big. Be Bayer.

Bayer welcomes applications from all individuals, regardless of race, national origin, gender, age, physical characteristics, social origin, disability, union membership, religion, family status, pregnancy, sexual orientation, gender identity, gender expression or any unlawful criterion under applicable law. We are committed to treating all applicants fairly and avoiding discrimination.

Location: ​​ ​ Parts of northern Bavaria, Baden-Württemberg and Hesse​

​​ Division: ​ Pharmaceuticals​

Reference Code: 810214​

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